Soft-launch weeks
When D1 moves every time the tutorial is patched, we pin which events still describe a real first session and which ones only describe the last build.
A late session on a live build, not a slide deck
Johor Bahru · gaming app analytics
Retention numbers that still match what Tuesday’s playtesters said out loud.
Tool Meadow Core sits with live mobile and hybrid-casual titles, reconstructs the player path from the events you already fire, and writes a readout your producer can argue with — not a chart nobody trusts.
Studios we sit with
Independent teams in Johor Bahru, Kuala Lumpur, and Penang who already have a title on the Play Store or App Store, plus live-ops groups inside publishers who need a second pair of eyes before a season ships.
Live seasons
When a battle pass lands and the economy feels “fine” until midweek, we read session length against shop opens, not against a hope.
Ad-supported loops
When rewarded video props up a short session, we separate players who wanted the revive from players who were already leaving.
Flagship readout
Player funnel and retention audit
A two-to-three-week sit-in: event taxonomy, first-session reconstruction, D1/D7 honesty check, and a workshop with the people who actually change the build. We work from your existing logs and exports. We do not install a new tracking stack.
Other readouts in the same family
Same room, same honesty. Different slice of the live title.
Economy pass
A read of sinks, sources, and shop timing on a title that mixes coins, tickets, ads, and paid packs — aimed at designers who feel the economy but cannot point to the stall.
Live-ops week notes
Five working days beside a season, pass, or shop refresh: session length, shop opens, and the midweek dip nobody put in the pitch deck.
Soft-launch sit-in
Company in the room while a Malaysian or SEA storefront is still small enough to change the tutorial without a press note.
“They made us throw out the ‘level_start’ count we had been quoting to the publisher. The number was real. It just was not a player.”Nurul H., producer · casual puzzle title, Johor Bahru
From the journal
Notes from actual event lists, store weeks, and arguments with producers.
Soft launch on a Malaysian storefront
A single-state listing is small enough to change the first session, and small enough to fool you if you read it like a global launch.
Sentences producers should stop sending
Three lines that keep appearing in Malaysian publisher emails, and what to put instead after a sit-in.
Rewarded video and the short session
In hypercasual loops, a revive ad can look like engagement if you only measure session length.