Soft launch on a Malaysian storefront
A single-state listing is small enough to change the first session, and small enough to fool you if you read it like a global launch.
Journal
Notes from the event list
Short pieces on first sessions, noisy names, ads in short loops, and the sentences producers should stop sending.
These are working notes from sit-ins, not a magazine about the industry.
Sentences producers should stop sending
Three lines that keep appearing in Malaysian publisher emails, and what to put instead after a sit-in.
Rewarded video and the short session
In hypercasual loops, a revive ad can look like engagement if you only measure session length.
What a noisy level_start hides
An event that fires on scene load, on retry, and on a backgrounded resume will inflate every funnel you draw from it.
When D1 still belongs to last Tuesday’s tutorial
A retention day is not a calendar day if the first-session events changed twice since the export you are quoting.