Journal

Sentences producers should stop sending

9 June 2026

Sentences producers should stop sending

“Retention is stable.” Stable compared with which build? If the tutorial changed, you are comparing two games. Write the freeze dates.

“The funnel is healthy at onboarding.” If onboarding_done fires on skip, you have a button, not a funnel. Name the button.

“Players love the pass.” Shop opens and pass claims are not love. Say how many unique players claimed the free track versus the paid track in that week.

After a sit-in we try to leave one paragraph a producer can paste without translating. It will be less flattering. It will still be a paragraph they can defend in the next call from KL or Singapore.